LADY BIRD | CAMPAIGN

My first thoughts on this collection were drawn to the time when my parents met back in the 70s. With a desire for emancipation – in more than one sense – I wanted to create an effortless luxury design that can be used in addition to weddings only, and encourage that one, as a bride too, dares to show herself as she is at heart. Lady Bird is also a direct reference to the namesake song by Nancy Sinatra from 1968 and the free-spirited lifestyle at that time. A collection that is all about unchaining oneself from restrictions and release the free spirit in all of us.

In Appreciation


Photographer © PAW FRIIS

Model KARIN HANSSON

Hair & Makeup EMMA ROLSTED

Shoes JIMMY CHOO

Sunglasses GLCO via POUL STIG BRILLER

Underwear ERES via ANNE SAX